Archive for February, 2012
Fall SALE!
Happy Family Day to you (if you’re lucky) and Happy Monday to everyone else!
A quick post today- select fall styles are on sale in the online shop! Free Shipping too! If you had an eye out for any of these styles this year:
Mastermind Dress was $220, now $140.
Moxie Moxie Dress was $240, now $150.
Super cutie Susie Q blouse was $180, now $120.
Tallulah blouse was $190 now $150.
Tsarina Dress was $295 now $190.
Press, Pagents and the Pentagon, mixed bag update!
A little neglectful of the blog this week, but I’m back…with sunshine…for you.
I am getting started on a press section for the site:
Click on the pic to be transported to updated ABOUT page and lot’s of fun info and pics!
Some more fun news: Miss Universe Canada contestant Christine Adela White-
has put together a super FUNdraiser benefiting her candidacy, the SOS Children’s Villages and the Ride to Conquer Cancer. There is also going to be a fashion show to get everyone pumped for spring! Let me know if you would like some tickets, facebook event details are here:
From Geek to Catwalk: Fundraiser for Miss Universe Canada 2012
Christine is going to be wearing lot’s of my designs while on the competition circuit and I am going to be doing her gown! I think she will let us do a follow along social with the big reveal pics of her on stage in May. Good times ahead.
One more little treat! My good friend Jill and her husband Chris got to visit the White House and the Pentagon because Chris is a very big deal (Coast Guard of the Year big deal!) and she toured around, looking adorable, in a couple of my designs:
Hugging Michelle Obama!
Touring the Pentagon:
Have a great weekend! I will be back next week!
Spring/Summer styles added to the shop!
Inspired by the beautiful weather, I added a bunch of spring/summer styles to the online shop!
For Spring 2012 I took my tailored, city girl aesthetic and rooted it in an out west color story. The main colors I pulled from a version of Aesop’s fables that was illustrated by Arthur Rackham. I always thought it was so funny when the animals wore clothing and I put one of my favorite illustrations on my wall.
I also pulled in a lot of country style elements like bold topstitching, beautiful buttons and patchwork and a few nature inspired shapes to create cowling and swirling seam lines.
I focused on layers and separates. Of course there are still a few special occasion dresses but most have a draped silhouette or can be worn with a blouse or wrap to make an interesting evening wear statement.
I wanted the collection to be able to mix all together so that guided a lot of the design.
I also wanted the collection to have a really 3-D look on the hanger, nothing flat. I do woven blouses every season, for spring I moved all of the seam lines into curves and swirls, like the bug’s shells pictured on my wall, to create that 3-D hanger effect on even streamlined, fitted pieces.
The city wardrobe on a road trip idea really comes through in the silhouettes. A tailored element mixed with a draped piece makes a really easy to wear, modern silhouette.
The idea of pairing that silhouette with a vintage color story and some nostalgia inducing details seemed fresh and appealing.
Hope you enjoy the collection! Photos are by Eileen Soo shot in beee-utiful Vancouver.
